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Hi, I'm Juan, a digital designer.

I am currently the product design lead at Tendam↗. Previously, I worked at Redbility↗. I am also the co-founder of Upani↗ and taught at Ironhack↗.

Work

Espaciarte

A boutique ceramics school located in Vitoria-Gasteiz. Currently in the design phase, this project focuses on branding, UX/UI design, and will be built in Framer. We’re working to create a unique and engaging digital experience that reflects the school’s creative approach to ceramics.
Rebranding Women´secret

Women´secret

A comprehensive rebranding and creative direction project for Women’secret, a leading women’s lingerie and fashion brand. The goal was to bring coherence to a fragmented visual identity and unify communications across channels, creating a consistent, modern, and emotionally resonant brand experience.

Upani

My role was to handle the naming, branding, and creative direction for Upani, building a strong brand identity. I designed the UI/UX and developed behavioral strategies to enhance the user experience. I also managed email marketing, digital strategies, and built the Shopify store, gaining valuable insights across multiple disciplines.

Hoss Intropia

Conducted a strategic brand analysis and repositioning for this fashion brand acquired by Tendam. Led the rebranding process including design, UI, and brand identity development, successfully relaunching the brand to the market with a refreshed and modernized presence.

Cortefiel

Multichannel brand cohesion for Cortefiel: Led a two-year project to identify and resolve brand inconsistencies across all touchpoints. Developed a new brand identity and standardized typography, color palettes, and a modular email design system across departments, ensuring a unified and consistent presence in both digital and physical channels.

Fisioleku

Developed the branding, UX/UI design, and built the website using Framer for this advanced physiotherapy clinic in Vitoria-Gasteiz. The project aimed to create a modern, user-friendly digital presence that reflects the clinic’s expertise and services, offering a seamless experience for its patients.

Lasa Dynamics

Branding, UX/UI design, and Webflow development for a flight simulator startup. Created an MVP website to secure funding, which led to receiving the largest grant from the Basque Government in 2024. We are currently designing a proprietary operating system to further innovate in the flight simulation industry.

Metropolis Underground

2017. Resigned the metro system's travel pass recharge process by creating a user-centered app, improving convenience and accessibility for users. The project followed a rapid, iterative design approach, with prototypes tested and refined to launch a functional MVP within two weeks.
OTHER PROJECTS I WORKED ON

Redbility

Inditex Design System
Product / UI design
(2019-2020)

Grupo Ortiz
UI design
(2019-2020)

Making Science

Pull & Bear
Functional audit
(2018-2019)

Don Carlos Spa & Resort
UX / UI design
(2018-2019)

Pescanova
Brand / UI design
(2018-2019)

Vinces
UX / UI design
(2018-2019)

 

Ifema
Brand / UI design
(2018-2019)

Me in 10 seconds

My name is Juan Cortázar, a designer from the Basque Country. I currently work as a Product Design Lead at Tendam↗, a fashion retail group with seven brands sold in over 80 countries. I operate at the intersection of design, business, and technology—always with the human at the center.

I’m passionate about problem-solving through design. I constantly ask questions, challenge assumptions, and seek to refine my craft. Learning is a constant in my journey. I also have a deep appreciation for typography and its role in shaping visual identity.

Previously, I worked at Redbility↗, where I focused on designing internal products for Inditex and iterating on their design system in collaboration with Mendesaltaren↗.

Beyond client work, I co-founded Upani↗, a Spanish brand specializing in CBD-based natural cosmetics, aimed at improving people’s lives through hemp and non-psychoactive cannabinoids.

Outside of work, I have a deep love for photography and travel. Currently based in Madrid—but never static.

Ask for CV

Expertise

Disciplines

Design Ops
Growth Strategy
Design Systems
Behavioral design
User experience
User interface
Build (Webflow, Framer)
Scrum

Workflow essentials

Figma

Framer
Webflow
Notion
Shopify
Klaviyo
Midjourney
Perplexity


Don´t be shy

Send me an email↗.
Connect via Linkedin↗